The Remarkable Value of Content Marketing

by | Jan 29, 2021 | Marketing, Search Engine Optimization, Web

Valuable content should be at the forefront of your marketing strategy.

If you’re not entirely sure what content marketing is or what it entails, you’re not alone.

Content marketing is perhaps the most versatile method for reaching your desired audience. The Content Marketing Institute defines it as a technique for creating and distributing useful and consistent content to attract and retain a defined audience. Rather than directly selling your products or services, content marketing should attempt to help your audience solve its problems and answer its questions.

Content marketing has become an instrumental component of any successful marketing strategy. In fact, roughly 60% of marketers claim content marketing as ‘extremely important’ to their overall strategy. In fact, consistent, high-quality content has been shown to impact consumer decision-making more than any other marketing or sales technique!

Keep reading to learn more about why you should invest in content marketing, what platforms you should use, and how you can begin to measure the success of your efforts.

Why invest your time and energy into content marketing?

  1. Increased sales
  2. Cost savings
  3. Increased customer loyalty

What forms of media can be used in your content strategy?

  1. Blogs
  2. Videos
  3. Case studies
  4. Interviews
  5. eBooks
  6. Podcasts
  7. White papers
  8. Infographics

Video is the #1 form of media used in content strategy. Instagram Reels and short videos exploded in popularity in 2020 and will only continue to be a major trend in 2021.

What platforms can you use to distribute your content?

  1. Facebook
  2. Instagram
  3. YouTube
  4. LinkedIn
  5. Twitter
  6. Pinterest
  7. Snapchat
  8. Company website

Facebook is the #1 distribution channel for content. In fact, Facebook brings the highest ROI out of any social media channel.

How can you measure the success of your content marketing strategy?

  1. Lead generation
  2. Sales
  3. Web traffic
  4. Social media engagement. Learn more about engaging with your audience.
  5. Website engagement
  6. SEO success. Learn more here!

Now that you know the why, what and how of content marketing, it’s time to consider making this strategy a priority in your business. If there’s one thing we know for sure, it’s that creating personalized and valuable content is the key to marketing success. But before you get started, remember that consistency will be the secret ingredient to making your customers happy throughout their journey with your company.

How can you get started?

If you’re too busy to start the content marketing journey on your own and aren’t ready to manage it in-house, then we’re here to help! Give InMarket a call and see how we can transform your marketing strategy!

Check out our blog on how digital marketing can help your business thrive during COVID-19 for more useful info!

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