Social media content calendars are a great tool for keeping your social media strategy on track! Keeping track of tweets, stories, blogs, and posts can get very overwhelming very quickly. This is where the use of a social media content calendar comes in handy. With so...
Learn more about SEO to improve your website's ranking on search engines! If you’re not already familiar with SEO, how it works, and why it's important, you can learn the basics here. If you have already heard about SEO and understand the basics of SEO rankings, this...
Did you know that accessible web design is often overlooked or put on the backburner? With the world moving their businesses online, especially due to the COVID-19 pandemic, it’s never been so important to incorporate accessible components into your website. Web...
Valuable content should be at the forefront of your marketing strategy. If you’re not entirely sure what content marketing is or what it entails, you’re not alone. Content marketing is perhaps the most versatile method for reaching your desired audience. The Content...
Online paid advertising is everywhere. But is it worth the hype? Organic reach can only get you so far. In the world of business, online advertising and marketing is a critical factor in determining a company’s success. Good advertising can increase traffic, drive...
Successfully reaching your target audience should be the main goal of your digital marketing strategy. With over 2 billion digital consumers worldwide, it’s important to direct your business’ resources towards reaching your target market. Finding and connecting with...
If you manage a website or a blogging platform, you should consider using Google Analytics. Whether you’re a small business, global company, or running your own site for personal use, Google Analytics can help you understand your audience better, create optimal...
Over the last few years, e-commerce has become a vital component of business strategy and the global retail framework. In this digital age, building a strong online presence is no longer optional for businesses. In 2019, an estimated 1.92 billion people...
Location-based marketing is a crucial component of any sales and marketing strategy. Every day, in every city, and on every device, people search for things nearby. In fact, 80% of consumers use search engines to find local information such as store addresses,...
If you own a business, search engine optimization (SEO) should be your best friend. If used correctly, SEO works like a magical tool that makes your website more visible on a search engine’s results page. With a successful SEO strategy, a company’s website could be at...
Developing a brand identity is one of the most important and beneficial things you can do for your business. It is more than just a logo and it requires hard work, consistency, and dedication. With so many successful companies out there, and more being established...
Creating a memorable customer experience should be one of the top priorities in every business model - here’s why: Stop and think back to a time where you were treated like a valued customer and reflect on how that made you feel afterwards. Now, compare that to a time...
