Businesses spend a lot of time on marketing. One of their main goals in developing a marketing strategy is increasing brand awareness. In fact, 89% of marketers claim brand awareness is their main goal. And for good reason. Although a strong brand is critical to the...
Creating a memorable customer experience should be one of the top priorities in every business model - here’s why: Stop and think back to a time where you were treated like a valued customer and reflect on how that made you feel afterwards. Now, compare that to a time...
Learn how to boost results with these easy-to-follow email marketing tips. If you want to grow your business, acquire new customers, launch a new product or service, or simply offer a promotion, you should be turning to the power of email. Why? Because email has been...
Social media content calendars are a great tool for keeping your social media strategy on track! Keeping track of tweets, stories, blogs, and posts can get very overwhelming very quickly. This is where the use of a social media content calendar comes in handy. With so...
Is cold calling still an effective sales strategy? Making sales through the phone is a delicate procedure. Most recipients of unsolicited phone calls are eager to speed along the conversation or just hang up the phone. While cold calling has been a popular sales...
Find out how influencers can boost your social media marketing. From celebrity endorsements to model collaborations, prominent people have influenced the way we view brands and make purchases for decades…long before social media dominated nearly every aspect of our...
Valuable content should be at the forefront of your marketing strategy. If you’re not entirely sure what content marketing is or what it entails, you’re not alone. Content marketing is perhaps the most versatile method for reaching your desired audience. The Content...
Online paid advertising is everywhere. But is it worth the hype? Organic reach can only get you so far. In the world of business, online advertising and marketing is a critical factor in determining a company’s success. Good advertising can increase traffic, drive...
Successfully reaching your target audience should be the main goal of your digital marketing strategy. With over 2 billion digital consumers worldwide, it’s important to direct your business’ resources towards reaching your target market. Finding and connecting with...
If you manage a website or a blogging platform, you should consider using Google Analytics. Whether you’re a small business, global company, or running your own site for personal use, Google Analytics can help you understand your audience better, create optimal...
You might be wondering – what does it take to be a good listener? It takes more than a good product or excellent service to make up a successful business. All business owners know that their company would not exist if it wasn’t for their customers. It therefore makes...
Overlooking existing customers in pursuit of acquiring new ones is a common mistake. While customer acquisition is critical for growth, meeting the needs of your existing customer base is perhaps more critical.Customer acquisition versus customer retention Acquiring...
