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Torstar is a trusted news and information company.

We are a data company. We know our customers and their communities. We know our clients and their businesses.

We connect our engaged customers to brand marketers through smart, data-driven, advertising solutions across multiple platforms – print, digital and experiential.


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2018 is here and it’s time to revitalize your creative with eye-catching visuals to differentiate your brand and attract new customers.

Here is an infographic on graphic design trends that will be big this year.

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We’re Hiring a Sales Director!

The Sales Director – Local Automotive is responsible for planning, implementing and directing the sales activities of the automotive sales staff and territories to achieve sales objectives.

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Facebook is a central social and commercial hub for most Ontario residents. Users are increasingly turning to Facebook for information on purchases and are buying immediately after. Facebook is a great touchpoint for many businesses to connect with potential customers and drive sales. Recent data suggests that Facebook has become an especially important part of the car buyer journey.

According to research by the CMO Council:

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Take Our Kids To Work Day is an annual program run by The Learning Partnership  that encourages grade 9 students to spend a day in the working world. Students across Canada visit workplaces of parents, relatives, or friends and get to explore potential careers.

InMarket hosted its first Take Our Kids To Work Day at our office in Richmond Hill for three grade niners. Throughout the day, the students were introduced to advertising sales, social media marketing and graphic design.

The day began with a managers meeting in the board room where the grade niners learned about advertising, marketing and the publications we represent; The Toronto Star and The Economist in Canada.

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Mothers willing to share holiday confessions will be treated to custom holiday gifts by an artificially intelligent vending machine.

As part of an experience marketing campaign promoting A Bad Moms Christmas, Entertainment One is placing a vending machine with AI capabilities at locations throughout Toronto. From now until November 3, moms can confide in the vending machine and receive a free gift in exchange.

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Annual research by Ad Standards has revealed surprising findings on how Canadians view different types of advertising.

The 2017 survey of 1,500 Canadians found that:

  • Consumers tend to view traditional advertising platforms as more accurate and trustworthy than in previous years. This includes newspaper, radio, magazine, TV and bus shelter ads. This is great news for publishers!

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A study by BMO Capital Markets has revealed that Canadians prefer to shop in physical retail stores over e-commerce stores like Amazon.

The bank surveyed 1,200 shoppers, who overwhelmingly said that they would rather buy the same product at the same price in-store from retailers like Canadian Tire, Walmart or Dollarama.

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Big Drone Show: Brand Development & Design

The Big Drone Show is Canada’s premier drone industry conference providing an all-encompassing view of UAV technology and applications. Running from September 27 to 28 in Toronto, the event showcases the immense value drones bring to commercial businesses and the future of UAV/UAS systems.

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