Our Audiences Become Your Customers

Audience First Marketing Solutions

 

TorStar’s

Transformation

Client Centric for Client Success

OUR AUDIENCES BECOME YOUR CUSTOMERS

Torstar is a trusted news and information company.

We are a data company. We know our customers and their communities. We know our clients and their businesses.

We connect our engaged customers to brand marketers through smart, data-driven, advertising solutions across multiple platforms – print, digital and experiential.

 

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Mothers willing to share holiday confessions will be treated to custom holiday gifts by an artificially intelligent vending machine.

As part of an experience marketing campaign promoting A Bad Moms Christmas, Entertainment One is placing a vending machine with AI capabilities at locations throughout Toronto. From now until November 3, moms can confide in the vending machine and receive a free gift in exchange.

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Annual research by Ad Standards has revealed surprising findings on how Canadians view different types of advertising.

The 2017 survey of 1,500 Canadians found that:

  • Consumers tend to view traditional advertising platforms as more accurate and trustworthy than in previous years. This includes newspaper, radio, magazine, TV and bus shelter ads. This is great news for publishers!

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