Learn how to boost results with these easy-to-follow email marketing tips.
If you want to grow your business, acquire new customers, launch a new product or service, or simply offer a promotion, you should be turning to the power of email. Why? Because email has been found to deliver better results than any other marketing channel. In fact, email is 40x more effective at acquiring new customers than any social media platform.
Why is email marketing important?
Did you know that least 99% of consumers check their email daily?
Its popularity and simplicity make email marketing convert better than any other channel. According to a study by Campaign Monitor, email marketing has the highest ROI (Returns on Investment) at 4400%. If you’re thinking that social media probably converts better, think again: the average order value of an email is at least three times higher than that of social media.
Email is the best way to make sales online.
But are your emails working for you?
Are you sending emails that aren’t getting the conversions you need? Getting your email marketing strategy on point can feel overwhelming – that’s because it requires a lot more thought and planning than you may have originally anticipated.
By the end of this guide, you’ll learn how to boost results and engage your audience with simple and effective emails.
Follow these 7 easy email marketing tips:
1. Focus on creating enticing subject lines.
Recipients are only likely to open your emails if they feel they will benefit or if you present convincing evidence about why they should. Using power words in subject lines can help entice readers and increase email open rates.
25 Proven Power Words and Phrases to Use:
Don’t miss out
2. Keep sentences brief.
Nobody wants to open an email and feel overwhelmed by paragraphs of text. When writing copy for emails, follow the same strategies you would use for writing web copy.
Some important tactics to consider:
- Follow a logical structure.
- Keep sentences and paragraphs short.
- Use simple yet powerful words (refer to #1).
- Use bullets and subheadings to break up text and make emails more scannable.
3. Include at least one CTA (Call to Action).
Sending an email without a CTA is like sending someone to the store without any money. It’s a waste of time and ultimately, it’s pointless. A CTA lets the reader know they can take action and guides them on what to do next. Without a clear CTA, the reader may not know the next step required to make a purchase, sign up for a newsletter or contact you for more details. Without this guide, the user is likely to close or delete the email without accomplishing what you were hoping for.
4. Offer something valuable.
Why do any of us really sign up for newsletters? Because they benefit us in some way. When you offer something for free in exchange for an email address, you’re providing value to your visitors and an incentive to subscribe for your newsletters. These offers don’t have to cost you anything; they can be digital materials like webinars, case studies, PDF resources or videos that your viewers would find useful.
5. Use mobile friendly design.
This seems like a fairly obvious point, but we’d like to stress it’s importance nonetheless. With 68% of emails being opened on mobile devices, mobile-friendly design is no longer optional but a necessity. Checking emails on smartphones and tablets is especially common with younger audiences; 40% of people 18 years old and under always open emails on their mobile. Keeping that in mind, make sure your emails are easy to navigate and visually appealing.
6. Send emails at optimal times.
As with anything else, timing is everything. Schedule your emails based on when people are most likely to be scanning through their phones. The best times to send emails are:
6am: Studies have found that most people begin their day by checking emails in bed.
2am: Send your emails later in the day, as people are checking out of work mode and looking for a distracting or starting to wrap up for the day.
8pm–12am: Most people check their emails before bed, making this a prime time to get into those inboxes.
7. Segment your distribution list.
Segmenting your email subscribers is proven to increase email open rates, boost click-through rates, and minimize unsubscribe rates. That’s why it’s important to segment your list and make your emails more targeted and personalized.
There are many different ways to divide your list into segments. Here are a few of our favourite ways:
- New subscribers: send new subscribers a welcome email/offer.
- Location: target subscribers who live in areas where you have events or store locations.
- Inactivity: remind subscribers who haven’t engaged for a while of the next step you want them to take.
- Interest: send targeted emails based on the reason they opted into your emails.
- Shopping Cart Abandonment: remind consumers that they left items behind in their cart and provide a check out link in the email.
Email marketing can be a huge opportunity to gain new customers, build brand loyalty and increase your ROI. These easy-to-follow tips just scratch the surface of how to create an effective email marketing strategy – but they should be enough to get you started! Try them out and see how powerful email can be!