Social media content calendars are a great tool for keeping your social media strategy on track!
Keeping track of tweets, stories, blogs, and posts can get very overwhelming very quickly. This is where the use of a social media content calendar comes in handy.
With so many marketing streams available to businesses, it can be difficult keeping everything organized and on track. There are plenty of free social media options available and most companies have a presence on most platforms. But just having an account is not enough.
In order to glean all the benefits of social media marketing, you need to be consistent and constant. In addition to social media, many companies also have a website, paid ads, and a myriad of other marketing content that must be updated regularly.
If you’re managing multiple platforms, staying on track can feel overwhelming. So, why not let a content calendar help you out?
What is a content calendar?
A content calendar is your catch-all for upcoming content. It is where you plan and track your posts and make updates to existing content. Highly customizable, content calendars allow you to track and schedule as many marketing streams as you’d like. Companies with multiple employees usually put all media planning into one large document. This way, everyone is kept informed and all the information is in one easily accessible location. But this doesn’t have to be your way.
A simple google search for content calendar templates will show you the vast array of possibilities. With different features and layouts, it’s important to test out at least a few of them and find what works for you and your brand.
Here are a few calendars for you try in 2021:
What are the benefits of using a content calendar?
1. Organization and time-management
Everyone knows that staying organized in your business’ finances and day-to-day operations is extremely important. The same should be said for content management. With social media available at our fingertips, it’s easy to think that the next post or tweet can be done on the fly. Although this is not technically wrong, it is a sure-fire way to miss opportunities, forget important content, and let things fall between the cracks.
Content calendars allow you to focus on your long-term marketing strategy and stay consistent in your messaging. When you are constantly scrambling to come up with content for the post that should have gone up 30 minutes ago, the results will likely be lacking. Content calendars take all the improvisation out of your marketing strategy. This allows you to focus on your long-term goals and ensures you are not wasting valuable time trying to get your posts up. No more time wasted wracking your brain for ideas and inspiration.
Content calendars allow you to plan ahead, avoid multitasking, and let your creativity flow.
In order to truly penetrate your market and expand your reach, your brand must be consistently active. Consumers will recognize your brand if they see it often. Consistent posts also increase the engagement of your audience. By showing up on their feed regularly, you become a brand they look to for good quality and relevant content.
High engagement with your followers will also help you build trust and brand loyalty. Most social media platforms use algorithms that prioritize popular accounts and show them to new eyes. This, in turn, will lead to more followers and more engagement.
Content calendars help significantly with consistency. By having your content pre-planned, it is easy to make sure you’re posting when you should be. It also helps ensure what you’re posting is relevant and engageable.
3. Track your progress
Capturing the attention of your target audience can be challenging for new businesses. Holding on to that attention can be even harder. With market trends constantly changing, tracking what stimulates engagement and what needs to be improved upon is essential. Something that has worked for the last year may start to lose its edge as new ideas enter the market.
Using a content calendar gives you insight into your audience’s preferences. By looking back at the types of content you’ve been posting, and which posts received the highest and lowest engagement, you might be able to gain some valuable insight. Maybe something that worked really well needs to be revamped and used again. Looking to the past will help you plan for the future.
Testing out new marketing strategies and tracking their results can also be done through the use of a content calendar. It allows you to schedule your experimental posts in a way that will allow you to properly see their effects on your brand. These can then be tweaked as needed until the perfect content recipe is created.
By seeing what you post, when you post it, and where you post it to, you can track your progress and find areas that need improvement.