Audience First – Toronto Star Marketing Solutions

Our Audiences Become Your Customers

Audience First Marketing Solutions

 

TorStar’s

Transformation

Client Centric for Client Success

OUR AUDIENCES BECOME YOUR CUSTOMERS

Torstar is a trusted news and information company.

We are a data company. We know our customers and their communities. We know our clients and their businesses.

We connect our engaged customers to brand marketers through smart, data-driven, advertising solutions across multiple platforms – print, digital and experiential.

 

WHO WE ARE

NATIONAL IMPACT.     LOCAL FOCUS.

STAR METROLAND MEDIA is Torstar’s suite of national and local advertising products.

We use 1st party data, supplemented with 3rd party inputs and machine learning, to build audience campaigns based on customer lifecycles.

Each solution is uniquely developed to convert against your marketing objectives.

 

LOCAL KNOWLEDGE FOR YOUR SUCCESS

STAR METROLAND MEDIA is your partner in local advertising solutions.

We know your business, your market and your competition because we live and work in your community.

We survey and analyze your sector’s spend patterns and strategies. We use these data points to develop programs specifically crafted to meet your marketing needs.

Like you, we believe in the value of being local and connecting with customers in your community.

StarMetrolandMedia Reach

A New Data Company

Combining national and local brands, Torstar is a data company focused on customer engagement.

We leverage data on our customers to build advertising solutions for clients. Wea re the only Canadian media company to own a DSP, Toronto-based Eyereturn

The first-party data we gather on our customers helps us better serve our customers, and increase their engagement with our brands.

We have a unique set of data across print, digital and events platforms.

The data from these signals improve our insights and ability to build targeting segments.

Coupled with third-party data, we can refine and improve these audience targets and segments.

 

Environments You Can Trust

Our Approach

We’re invested in your success. Our method is simple.

We know your business. We know your market. We know your competition.

We consult for your success.

Solutions for Every Marketing Objective

MEDIA MIX MODELING DRIVEN BY CLIENT GOALS

Closing The Loop

Our tool box for measuring media effectiveness includes:

Why Partner With Us?

WORKING WITH INMARKET AND STAR METROLAND MEDIA DELIVERS

1st Party Canadian Data
deterministic and verified

Predictive Technology
for effective targeting

Canadian Scale and Reach
with powerful Ontario penetration

Content & Creative Services
to fuel engagement

Premium Brand Safe Environments
On and Off Network

National and Local Ad Products
For all budgets and campaigns

Industry Research and Insights
to inform smart marketing recommendations

Measurement and Attribution
for understanding campaign effectiveness

We Partner For Your Marketing Success

 

If You’re Ready to Learn More

Reach out to us, so one of our experienced sales representatives can get back to you, either via our form or by phone at 1-800-949-4744

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