Canadian businesses using Twitter in their social media marketing strategy can expect an increase in engagement with the new 280-character limit.

Twitter has reported that posts over 140-characters are generating more engagement and followers than the previous limit.

Average Retweets and likes for 140 characters were 13.71 and 26.52 respectively.

Tweets above 140 characters are now earning 29.96 Retweets and 50.28 likes.

If you haven’t been using Twitter in your social media toolkit, it’s time to do so to take advantage of this jump in exposure.