2018 has arrived!
It’s time to sharpen your social media marketing strategy with top performing tactics to achieve your 2018 business goals.
InMarket came across a great infographic, by film editing specialists Filmora, that lists nine social media trends to keep an eye on in the coming year. The graphic is based on actual usage data and is more accurate than lofty predictions made elsewhere.
Notable trends this year will include:
- Video will become even more dominant, especially in the livestream format. Facebook Live videos are watched 3 times longer than regular videos.
- Artificially intelligent chat bots will dominate 30% of chat conversations.
- Brand participation in “dark social”, or private messenger apps will increase.
For all nine social media trend predictions, see the infographic below.